What are the two audience traits that influence persuasion?
Features of the audience that affect persuasion are attention (Albarracín & Wyer, 2001; Festinger & Maccoby, 1964), intelligence, self-esteem (Rhodes & Wood, 1992), and age (Krosnick & Alwin, 1989). In order to be persuaded, audience members must be paying attention.
Which route to persuasion is most likely to create?
Terms in this set (22) Which route to persuasion is more likely to produce lasting change? The central route to persuasion. whether or not the message communicator is viewed as being an expert and someone who can be trusted.
Which of the following contains the elements of the persuasion process?
What are the elements of persuasion? The communicator, the message, how the message is communicated, and the audience.
When Asch presented students with a description of someone quizlet?
When Asch (1946) presented students with a description of someone as "intelligent, industrious, impulsive, critical, stubborn, and envious," they rated the person more positively than if the opposite order of adjectives was presented.
Which of the following is the first process of persuasion?
The steps are: Attention, Need, Satisfaction, Visualization and Action.
Which of the following is the first process of persuasion *?
1. Attention: Grab the attention of your audience.
What is central route to persuasion?
the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model.
What does peripheral route mean?
Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.
What factors influence persuasion?
6 Factors of Persuasion and How They Relate to PR
- Reciprocity. People feel an obligation to give when they receive. …
- Liking. People say yes to people they like, and we tend to like similar, complementary, and cooperative people. …
- Scarcity. …
- Authority. …
- Consistency. …
- Consensus.
Dec 9, 2013
What is ethos in persuasion?
In terms of persuasive language, it is an appeal to authority and credibility. Ethos is a means of convincing an audience of the reliable character or credibility of the speaker/writer, or the credibility of the argument.
What can be concluded from Solomon Asch’s series of experiments in which participants were asked to judge the lengths of lines?
What can be concluded from Solomon Asch's series of experiments in which participants were asked to judge the lengths of lines? Most people will go to great lengths to fit in with others.
Who is the most responsive to rational appeals quizlet?
(1949), who is the most responsive to rational appeals? well-educated and analytical people. two-sided one.
What are the 3 types of persuasion?
Modes of Persuasion
- Ethos. Ethos is a way of convincing your audience of your credibility as a writer. Some credibility can be, in a way, built-in. …
- Pathos. Most simply, pathos is the appeal to our human emotions. …
- Logos. Logos is the appeal to our logical side.
What is the most effective method of persuasion?
Key Persuasion Techniques
- Appeal to Social Needs. …
- Use Loaded Words and Images. …
- Get Your Foot in the Door. …
- Go Big and Then Small. …
- Utilize the Power of Reciprocity. …
- Create an Anchor Point. …
- Limit Your Availability. …
- Notice Persuasive Messages.
What is the persuasion sequence?
Alan H. Monroe's (1935) motivated sequence is a commonly used speech format that is used by many people to effectively organize persuasive messages. The pattern consists of five basic stages: attention, need, satisfaction, visualization, and action. In the first stage, a speaker gets an audience's attention.
What is meant by central versus peripheral?
Central route to persuasion occurs when a person is persuaded by the content of the message. Peripheral route to persuasion occurs when a person is persuaded by something other than the message's content.
What is peripheral route to persuasion?
the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model.
What is meant by central versus peripheral route?
Central route to persuasion occurs when a person is persuaded by the content of the message. Peripheral route to persuasion occurs when a person is persuaded by something other than the message's content.
What is a central route?
The central route is logic driven and uses data and facts to convince people of an argument's worthiness. For example, a car company seeking to persuade you to purchase their model will emphasize the car's safety features and fuel economy.
What is the meaning of boomerang effect?
boomerang effect a situation in which a persuasive message produces attitude change in the direction opposite to that intended.
What is logos and pathos?
Logos appeals to the audience's reason, building up logical arguments. Ethos appeals to the speaker's status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic, for example.
What is pathos and ethos?
Ethos appeals to the writer's character. Ethos can also be thought of as the role of the writer in the argument, and how credible his/her argument is. Pathos appeals to the emotions and the sympathetic imagination, as well as to beliefs and values.
What was the Asch experiment and what were the results?
The experiments revealed the degree to which a person's own opinions are influenced by those of a group. Asch found that people were willing to ignore reality and give an incorrect answer in order to conform to the rest of the group.
What was the Asch experiment measuring quizlet?
Solomon Asch (1951) conducted an experiment to investigate the extent to which social pressure from a majority group could affect a person to conform. Asch used a lab experiment to study conformity, whereby 50 male students from Swarthmore College in the USA participated in a 'vision test'.
Which route of persuasion occurs when people are influenced by incidental cues such as a speaker’s attractiveness?
Peripheral route persuasion- occurs when people are influenced by incidental cues, such as a speaker's attractiveness.
Which type of communication is most typically the most successful?
Assertive. Thought to be the most effective form of communication, the assertive communication style features an open communication link while not being overbearing. Assertive communicators can express their own needs, desires, ideas and feelings, while also considering the needs of others.
What is logos and pathos and ethos?
Logos appeals to the audience's reason, building up logical arguments. Ethos appeals to the speaker's status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic, for example.
What is ethos mode of persuasion?
The second aspect of persuasion—ethos—refers to your character, ethics, and your believability when you speak. Increasing your credibility with your audience before and during your speech increases the likelihood that listeners will accept your arguments and take action on your recommendations.
What is central and peripheral processing?
Central route to persuasion occurs when a person is persuaded by the content of the message. Peripheral route to persuasion occurs when a person is persuaded by something other than the message's content.
What is peripheral route of persuasion?
the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model.