What is an example of narrowcasting?
Perhaps the best example of narrowcasting are electronic mailing lists where messages are sent only to individuals who subscribe to the list. Narrowcasting is also sometimes applied to podcasting, since the audience for a podcast is often specific and sharply defined.
What does narrowcasting mean in the context of political communication?
Narrowcasting is a concept that emerges through social marketing public relations that assumes targeted, small group populations of “interested” audiences (Glik et al., 2008, p. 94).
What is the significance of narrowcasting?
Narrowcasting allows you to customize your message for a specific group of people. You don't have to be as vague with your ads because you are transmitting your message to people who may already have a connection to your brand or have an interest in your services.
What is the difference between broadcasting and narrowcasting quizlet?
Terms in this set (5) Broadcasting does not have really have a "target audience" because the entire populous is who broadcasting networks are targeting. Narrowcasting is the exact opposite. TV stations such as "MTV or ESPN" are narrowcasting channels.
What is the definition of narrowcasting quizlet?
narrowcasting. Definition: Narrowcasting is media programming on cable TV or the internet that is focused on a particular interest and aimed at a particular audience, in contrast to broadcasting.
What is one way that narrowcasting has been important to journalism?
It is easier to reach the audience you are selling to with narrowcasting. This is also great because the audience is highly targeted, whereas broadcasting would have a much more scattered reach. This means your reach is also more effective.
How does narrowcasting affect bias in the media?
narrowcasting tends to make news stories either liberal or republican to capture a certain audience. for example, Fox news, a predominately conservative show will air stories focusing on the negatives of immigration.
What is definition of narrowcasting quizlet?
narrowcasting. Definition: Narrowcasting is media programming on cable TV or the internet that is focused on a particular interest and aimed at a particular audience, in contrast to broadcasting.
What is the difference between broadcasting and narrowcasting?
A broadcast is generally intended to please most of the people that it reaches, while a narrowcast aims to deliver a message towards a small number of people who are most likely to be interested in that content.
What is a scorekeeper AP Gov?
Scorekeeper. The role the press plays by keeping track of and helping make political reputations, note who is being mentioned as a presidential candidate, and help decide who is winning and losing in Washington politics.
When did narrowcasting begin?
1960’s As early as the 1960's, during the “Golden Age” of television, psychologist and computer scientist J.C.R. Licklider coined the term in a report on public broadcasting. He described his vision of narrowcasting as “a multiplicity of television networks aimed at serving the needs of smaller, specialized audiences.
What is a watchdog in government?
An individual or group that monitors the activities of another entity (such as an individual, corporation, non-profit group, or governmental organization) on behalf of the public to ensure that entity does not behave illegally or unethically: Consumer watchdog, consumer protection organizations or campaigners.
What is a watchdog in AP Gov?
watchdog. The role played by the national media in investigating political personalities and exposing scandals.
Who invented narrowcasting?
scientist J.C.R. Licklider As early as the 1960's, during the “Golden Age” of television, psychologist and computer scientist J.C.R. Licklider coined the term in a report on public broadcasting. He described his vision of narrowcasting as “a multiplicity of television networks aimed at serving the needs of smaller, specialized audiences.
What does being a watchdog mean?
1. : a dog that is trained to guard a place : guard dog. 2. : a person or organization that makes sure that companies, governments, etc., are not doing anything illegal or wrong. consumer/environmental watchdogs.
What does a watchdog group do?
An individual or group that monitors the activities of another entity (such as an individual, corporation, non-profit group, or governmental organization) on behalf of the public to ensure that entity does not behave illegally or unethically: Consumer watchdog, consumer protection organizations or campaigners.
What is a watchdog government quizlet?
Watchdog. The role played by the national media in investigating political personalities and exposing scandals. Agenda Setter. Tv news influences the standards by which government, presidents, policies and candidates are judged. Yellow Journalism.
Who is acting as a watchdog of the democratic government *?
The role of the press to be a "watchdog" and monitor a government's actions has been one of the fundamental components of a democratic society.
What’s the difference between narrowcasting and broadcasting?
A broadcast is generally intended to please most of the people that it reaches, while a narrowcast aims to deliver a message towards a small number of people who are most likely to be interested in that content.
What is a government watchdog?
( US also government watchdog group); (also government watchdog organization) a group that watches the activities of a particular part of government in order to report illegal acts or problems: The director of Common Cause, a government watchdog group, said the court's action "raises questions of favoritism."
What is a govt watchdog?
( US also government watchdog group); (also government watchdog organization) a group that watches the activities of a particular part of government in order to report illegal acts or problems: The director of Common Cause, a government watchdog group, said the court's action "raises questions of favoritism."
What does federal watchdog mean?
GAO, often called the "congressional watchdog,” is an independent, non-partisan agency that works for Congress. GAO examines how taxpayer dollars are spent and provides Congress and federal agencies with objective, non-partisan, fact-based information to help the government save money and work more efficiently.
What are government watch dogs?
This category includes non-governmental groups in the United States whose stated mission includes monitoring branches of the state or federal governments for fraud, waste, abuse, corruption, mismanagement, illegal activity, campaign donor influence, abuse of authority, miscarriage of justice, and so forth.
Who holds Congress accountable?
The Government Accountability Office (GAO) The Government Accountability Office (GAO) is known as "the investigative arm of Congress" and "the congressional watchdog." GAO supports the Congress in meeting its constitutional responsibilities and helps improve the performance and accountability of the federal government for the benefit of the American people.
What does watchdog mean in politics?
In the course of their work, watchdog journalists gather information about wrongdoings of people in power and deliver it to the public so the public can understand what happens in society and stop wrongdoings.
What does watchdog organizations mean?
An individual or group that monitors the activities of another entity (such as an individual, corporation, non-profit group, or governmental organization) on behalf of the public to ensure that entity does not behave illegally or unethically: Consumer watchdog, consumer protection organizations or campaigners.
What is a federal watch list?
The watchlist is used by government agencies with a national security mission, for reasons like: Visa and passport screening (Department of State) International travel into the U.S. (U.S. Customs and Border Protection) Air passenger screening (Transportation Security Administration)
What does accountability in government mean?
Political accountability is when a politician makes choices on behalf of the people and the people have the ability to reward or sanction the politician. In representative democracies citizens delegate power to elected officials through periodic elections in order to represent or act in their interest.
Who is in charge of the Government Accountability Office?
Gene L. Dodaro Gene L. Dodaro is the eighth Comptroller General of the United States and head of GAO. As Comptroller General, Mr. Dodaro leads GAO and helps oversee the hundreds of reports and testimonies that GAO provides each year to various committees and individual Members of Congress.
What’s a federal watchdog?
This category includes non-governmental groups in the United States whose stated mission includes monitoring branches of the state or federal governments for fraud, waste, abuse, corruption, mismanagement, illegal activity, campaign donor influence, abuse of authority, miscarriage of justice, and so forth.