What is the central route of persuasion?
The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.
Who is most likely to use the central route to persuasive messages?
A theory of persuasion that proposes that persuasive messages can influence attitudes by two different routes, central or peripheral. When motivation and ability to process the message are high, the person will usually take the central route.
What is the central route of persuasion quizlet?
The central route to persuasion occurs when interested people focus on the arguments presented and respond with favorable thoughts. If the arguments are strong and compelling, they will most likely be persuasive.
What factors are important in central route of persuasion?
The two factors that determine which route to persuasion someone takes are motivation and ability. An individual must have both motivation and the ability to pay attention, which leads to the central route to persuasion.
What is the central route processing?
Central route processing occurs when message interpretation characterized by thoughtful consideration of the issues and arguments used to persuade. In central route processing, people are swayed in their judgments by the logic. Merit, and strength of arguments.
What is the central route in the elaboration likelihood model?
The central route involves a high level of message elaboration in which a great amount of cognition about the arguments are generated by the individual receiving the message. The results of attitude change will be relatively enduring, resistant, and predictive of behavior.
What is a central route?
The central route to persuasion occurs when a person is persuaded to act based on the arguments or the content of the message.
What is central route in psychology?
the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information.
What is central route quizlet?
what is the central route? a route to persuasion wherein people think carefully and deliberately about the content of a persuasive message, attending to its logic and the strength of its arguments, as well as to related evidence and principles.
How can the central route to persuasion affect the attitude of a person?
Under the central route, the degree of attitude change depends on the valence of the thoughts produced in response to the message (favorable or unfavorable), the amount of them, and how confident people are in their thoughts. The more favorable thoughts produced that are held with confidence, the more persuasion.
What is central processing psychology?
This method focuses on facts and the content of the message in order to convince the listener, as opposed to relying on peripheral factors like the personality of the speaker, or how the message was delivered.
What is an example of central route processing?
For example, a TV ad that presents laboratory findings to demonstrate the effectiveness of an acne treatment would be using the Central Route to Persuasion, as opposed to one that only uses a celebrity endorser.
Which method of persuasion is the most effective?
Pathos. Most simply, pathos is the appeal to our human emotions. We're more often moved by our emotions than by logic or common sense, so pathos is a powerful mode of persuasion.
What does it mean to process something centrally?
This method focuses on facts and the content of the message in order to convince the listener, as opposed to relying on peripheral factors like the personality of the speaker, or how the message was delivered.
Which type of route to persuasion will most likely lead to behavioral changes?
4. Which type of route to persuasion will most likely lead to behavioral changes? Both routes lead to behavioral changes, but the central route give a more enduring behavior change because of the compelling thoughts, while the peripheral route gives a weaker change of behavior.
What is central route processing in psychology?
the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information.
Which route of persuasion is more effective?
The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the information.