Which type of persuasion involves encouraging a person to agree to a small favor or to buy a small item only to later request a larger favor or purchase of a larger item?
Using the foot-in-the-door technique, the persuader gets a person to agree to bestow a small favor or to buy a small item, only to later request a larger favor or purchase of a bigger item.
Who is the most responsive to rational appeal?
(1949), who is the most responsive to rational appeals? well-educated and analytical people.
How does the recipient’s mood affect persuasion quizlet?
How does the recipient's mood affect persuasion? A good mood makes people more receptive to persuasive messages.
Which of the following contains the elements of the persuasion process?
What are the elements of persuasion? The communicator, the message, how the message is communicated, and the audience.
What is an example of central route persuasion?
Examples of Central Route Persuasion While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car.
What is the central route processing?
Central route processing occurs when message interpretation characterized by thoughtful consideration of the issues and arguments used to persuade. In central route processing, people are swayed in their judgments by the logic. Merit, and strength of arguments.
Which route of persuasion occurs when people are influenced by incidental cues such as a speaker’s attractiveness?
Peripheral route persuasion- occurs when people are influenced by incidental cues, such as a speaker's attractiveness.
What route to persuasion occurs when interested people focus on arguments?
Central route to persuasion Occurs when interested people focus on the arguments and respond with favorable thoughts People who are naturally analytical or involved in an issue…
What is central route in psychology?
the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information.
Which is the best example of central route persuasion?
While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car.
Which group is easiest to persuade?
Individuals relatively low in self-esteem are often easier to persuade than those who are high in self-esteem (audience's self-esteem). When an audience holds attitudes contrary to those of a would-be persuader, it is often more effective for the communicator to adopt a two-sided approach.
What factors influence persuasion?
6 Factors of Persuasion and How They Relate to PR
- Reciprocity. People feel an obligation to give when they receive. …
- Liking. People say yes to people they like, and we tend to like similar, complementary, and cooperative people. …
- Scarcity. …
- Authority. …
- Consistency. …
- Consensus.
Dec 9, 2013
What is the central route?
The central route is logic driven and uses data and facts to convince people of an argument's worthiness. For example, a car company seeking to persuade you to purchase their model will emphasize the car's safety features and fuel economy.
How is the central route used in persuasion?
One method is through a central route to persuasion. In order for this form of persuasion to work, the person receiving the message must be motivated to listen to the message and be able to think about and comprehend the message.
What is central route persuasion example?
Examples of Central Route Persuasion While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car.
Which type of route to persuasion will most likely lead to behavioral changes?
4. Which type of route to persuasion will most likely lead to behavioral changes? Both routes lead to behavioral changes, but the central route give a more enduring behavior change because of the compelling thoughts, while the peripheral route gives a weaker change of behavior.
Which route of persuasion is more effective?
The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the information.
What is central route persuasion quizlet?
Central route persuasion – Persuasion that occurs when interested people focus on the arguments and respond with favorable thoughts. • Involves message ELABORATION. – "Extent to which a person carefully thinks about issue-relevant arguments contained in a persuasive communication."
What does it mean to use the central route of persuasion?
the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model.
What is central route to persuasion in advertising?
The central route to persuasion occurs when an individual is persuaded to do something based on the arguments or content of a message.
How does the central route to persuasion work quizlet?
The central route to persuasion occurs when the audience thinks carefully about the message's content– that is, when they have the motivation and ability to do so. An ad for the coffeehouse focusing on the central route will include strong arguments in support of the coffee and the shop itself.
What is a central route?
The central route to persuasion occurs when a person is persuaded to act based on the arguments or the content of the message.
What is central route quizlet?
what is the central route? a route to persuasion wherein people think carefully and deliberately about the content of a persuasive message, attending to its logic and the strength of its arguments, as well as to related evidence and principles.